Why Subject Lines are Important for Email?
People read and open your email when it is interesting. If you do not believe it, take a look at your own inbox. How many unread emails are in it. 100, 200, 500 or more? People are bombarded with information like this all the time. That being said, the key of a successful email campaign is engagement. To kick start it, you need the right tool for it to work.
Though the body of an email is always the most important element to focus on, the first impression will always fall on the subject lines. Many people receive hundreds of emails in a day, and many of these will often go unnoticed. The subject line is one of the first things a recipient will see, so it’s important that yours is the one that stands out, unique and catches their attention.
ActiveSend Tips on Email Subject Lines
We have sent many emails. By many, we mean thousands per day. We at ActiveSend have noticed a few similarities that can help you reach your goals in your email campaigns. There isn’t a guaranteed way to do this, but there are a few tips you can use to make it a lot easier.
- Short and Concise Subject Lines
Keep it sweet and simple. If it is an email about sales, directly say how much discount or rebate that you’re offering. People’s emails are crammed with junk and other things they don’t want to read, so do them a favor and make this easy for them.
- Add Value Into The Subject Lines
Timing is the key. Address your target audience problems immediately. Tailored your email to solve their problems such as, how much money will you help them save etc. No matter what you’re promoting or selling, do not beat around the bush. This will create trust between your customers and your brand.
- Finding the Right Tone
You would like to be addressed according to your status and position. Unless these things don’t matter to you but people out there do. If your emails are created to team leaders or managers, make sure you’re using the right tone. Consider something along the lines of: “Free up time and budget with this tool”, “5 Steps to a FREE Invoicing”, or “How to Get 50% Better ROI on Your Social Media Ads”.
- Do Not Mislead
Make sure your subject line accurately reflects the content of the email you are sending. It must not be used to make false promises as this will only encourage recipients to unsubscribe or spread negativity about your brand. Be as specific as you can and your customers will thank you for it.
Try More Testing to Get The Best Result in Email Marketing
This brings us neatly onto the next point: you really do need to segment your emails carefully for this to work. Separate your audience by age, profession etc to find the sweet spot that you need to target. After multiple tests and campaigns, you’ll find success and methods that will work for your brand! Constantly adapt and try out these tips to find the perfect tone!