Email subject lines are probably the most important part of your email. After all, it’s the subject line that subscribers see in their inbox that decides whether or not they open your email. If your email subject lines aren’t good, your email marketing efforts might go to waste. So here are some simple yet effective ways to structure excellent email subject lines.
3 Tips For Writing An Excellent Email Subject Line
- Be direct and precise
The subject line should clearly state the purpose of the email so that the recipient can prioritize its importance even without having to open it.
- Create a few subject lines and brainstorm
Try to write some subject lines that are related to the email content that you are sending out. After writing a few, do brainstorming with your team on which is the best subject line to use in your email campaign.
- Keep it short
Oftentimes, people check their emails on their mobile devices. Keep your subject line under 50 characters, or about five to seven words, to avoid your subject line being cut off.
Different Types of Email Subject Lines
- Simple and straightforward
There’s a lot to be said about minimalism; users want you to be straightforward and clear in your subject lines because time is still a valuable asset.
Among the dry, boring emails that accompany it, a witty subject line may really stand out. However, humor is a delicate subject; it thrives on exclusivity, which isn’t always ideal when attempting to cater to a wider audience.
- Shocking or controversial
Sometimes, controversy sells, and it attracts a lot of attention. You must tread carefully when using shocking, or controversy in your subject lines. You might get more openings, but at the expense of losing customers.
- Single-word subject lines
Going ultra-minimalist with single-word subject lines is one powerful email marketing technique. It is often used and suitable for big brands like Airbnb, Facebook, Lazada, and such.
Having cost-effective email marketing tools in place will help you run a campaign effectively. ActiveSend is here to provide you easy-to-use features and email tools that you can add to your email strategy!