Sending a birthday email to your customers is a great way to improve customer loyalty and generate revenue. The message typically emphasizes the socially positive event, but it’s really intended to boost consumer retention and word-of-mouth marketing, as well as encourage recipients to return to a website and make a purchase.
Tips for Writing Birthday Email that Converts
Emails for birthdays should be fun, delightful, and warm. The following are some of the most effective strategies for making your email stand out:
- Offer birthday gifts and rewards
You may take advantage of this increased willingness to buy by providing a personalized birthday discount, free delivery, or some other reward based on their interests.
- Add an element of surprise
Include a surprise offer to improve click-through rates and create suspense.
- Create a beautiful email design
On their special day, your customer is likely to receive a lot of emails, so make your email stand out by creating a beautiful email design that shines.
- Make it personal
When we see our name or something related to our interests in the subject line of an email, it makes the content feel more personal. This will usually capture our attention and increase our urge to click.
A birthday email is automated email marketing that will be sent out on your customer’s birthday. With ActiveSend you will be able to schedule and send birthday emails to your customers easily and hassle-free with its simple yet effective email marketing tools. Make a cost-effective email marketing strategy with ActiveSend today!