Which is better - Social Media or Email Marketing

Which is better – Social Media or Email Marketing

Most marketers use social media and email marketing to promote their businesses. Both are powerful, and you can achieve excellent results with any of these, but which is more effective in the long run? 

Both social media and email marketing have advantages and disadvantages; however, is your success determined by using only one or would it be better to do both to develop your business? To help you with your decision, here are some of the pros of both social media and email marketing!

Advantages of Social Media and Email Marketing

  • Social Media Marketing

In the world of online marketing, social media has established itself as a major player. It’s obvious to see why social media allows you to easily reach new audiences all over the world while still increasing the chances of going viral. As platforms like Facebook and Instagram enable your company to communicate with a significant number of people. Facebook currently has a 2.19 billion-strong user base, while Instagram just passed the one-billion-strong mark.

  • Email Marketing

On the other hand, email marketing has been around for quite a long time. It may seem to be less exciting than social media on the surface. You might be significantly missing out if you underestimate the importance of email. Email is still alive and well, and it isn’t going anywhere anytime soon. Email can be much more powerful than its social media equivalents in several aspects. In addition, email marketing enables businesses to turn leads into sales through establishing connections more directly.

ActiveSend offers effective email marketing at a very affordable rate. You can get a cheaper email marketing rate without compromising its effectiveness. With ActiveSend’s easy-to-use email tools you can run successful and cost-effective email marketing campaigns that will surely help your brand with its continuous growth!

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