Fewer Words, More Email Open Rates

Fewer Words, More Email Open Rates

No matter how great your email marketing is, if it doesn’t get opened, it won’t do anything good to your business. If you’re doing email marketing and your emails aren’t getting opened, you need to address the issue right away. Here are a few quick and easy ways to boost your email open rates before it’s too late.

Simple Tips To Increase Your Email Open Rates

  • Include pictures in your email

When you’re trying to convey a lot of information in a single email campaign, your first question must be, “How can I simplify this?” or “How can I explain this effectively?” Instead of overloading readers with text, photos can also be used to summarize ideas or generate appeal, which can help increase the overall click rate of an email.

  • Add short video

Including video in your email marketing can be a fun and engaging way to connect with your subscribers. Did you know that adding a short video in an email campaign will increase your email open rate by 6%? In addition, you can’t argue with the effectiveness of including a short video in your email when 64% of consumers are more likely to purchase a product online after viewing a video.

  • Make sure your recipients know your brand

Rather than sending an email from a generic department or business name, try sending it as if it’s from a real person’s email. Furthermore, seeing a familiar name in the inbox can help your emails get more open rates. 

As the old saying goes “less is more”, when you include images and video on your email campaign you will notice an improvement in your open rates. Run a successful email campaign with ActiveSend today and have access to simple yet effective email tools and have a cost-effective email marketing strategy!

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