Top 3 Email Marketing Mistakes

Top 3 Email Marketing Mistakes

Most businesses are using email marketing and that’s why there are more than 290 billion emails sent daily. With those numbers, it’s important to remember that whenever your company sends an email to customers, it must stand out from the hundreds of other emails that they will undoubtedly receive on the same day as yours.

Sending an email campaign requires a lot of time, and it is critical that this time is not wasted on emails that are not decided to open, read, or acted on. ActiveSend has compiled a list of the three most popular email marketing mistakes to help you avoid the pitfalls that many businesses make when they first start using emails to connect with their customers.

3 Common Email Marketing Mistakes and How to Avoid Them

  1. Sending emails without personalization

You already understand how important email marketing is to the success of your business. To make it more effective, all you have to do is fine-tune your email campaigns, which is where email personalization comes in. Personalized emails have a 26% higher open rate and a 14% higher click-through rate as compared to non-personalized emails. 

Remember that the best audience is an engaged audience. Your subscribers are potentially bombarded with emails on a daily basis. To stand out from the crowd of emails, make sure that everything from your subject line to your email copy to your call-to-action (CTA) is carefully designed and properly personalized to suit the recipients’ persona.

  1. Not letting recipient reply

Sending emails using the email address like No-reply@ or DoNotReply@ are very uninviting and unwelcoming. If you send emails from these sender addresses, don’t be surprised if your open rate goes down. In fact, most of the recipients open an email based entirely on the sender’s name.

To prevent a significant drop in open rates, always send emails from an email address that your subscribers are familiar with and can respond to if necessary. If your email doesn’t allow the user to reply or ask questions, they may seek out a more personalized experience where brands are interested in hearing from their customers.

Allow recipients to contact you at all times. If you get too many responses, you can include a ‘Contact Us’ link in your email that takes readers to a landing page where they can submit their questions or request more information.

  1. Disregarding email segmentation

Keep in mind that different customers and subscribers come to you and subscribe to your email lists for different reasons. Sending them all the same email that only applies to some of them will lose your subscribers’ interest in your company. 

To avoid making such an email marketing mistake, take advantage of email segmentation. Based on the demographic and psychographic data you’ve collected, you could guarantee that the right people are receiving the right message at the right time.

Asking for subscribers’ preferences right on the signup page is the perfect way to start segmenting your email lists right away. Alternatively, you might include a link in your email campaign that directs existing subscribers to your preference center to enhance your segmentation efforts. Allow them to choose whatever they want to receive and how frequently they want to receive it.

Fixing these common email marketing mistakes doesn’t have to be difficult. A few of these problems can be addressed by making a few minor adjustments to your email strategy; all you need to know is what your consumers want and why they want it and have the right email marketing tool in place.

ActiveSend is an email marketing tool where you can create amazing email templates without requiring technical coding skills. With its easy-to-use and effective features, you can avoid and fix errors when running an email campaign. ActiveSend is a cost-effective email marketing tool for building relationships with your customers through sending promotions, the introduction of new services and goods, the distribution of new content, or simply seeking feedback. Get in touch with ActiveSend to start your email marketing!

Do Your Email Marketing Like This

Do Your Email Marketing Like This

Email marketing is an effective content marketing strategy that many businesses use today. It has been around for a long time, and for good reason. Email marketing has consistently outperformed all other marketing channels in terms of communicating and nurturing leads and converting them into customers.

Wondering how to get started with Email Marketing to grow your business? While email marketing is made up of many working components, it does not have to be difficult. In this guide, we will talk about tips on how you can run and create an email marketing template effectively.

How to Create Email Marketing Template

Creating an effective email marketing template can save up much of your time. The interesting thing about effective emails is that they all have the same basic components, whether it’s personalizing the message for the recipient or writing persuasive copy. You can also use email marketing templates for a variety of purposes, such as:

  • Promotional emails for sales or exclusive deals
  • Seasonal emails to celebrate special occasions and holidays
  • Loyalty plans and rewards for loyal customers
  • Transactional emails for order confirmations and upselling opportunities
  • Feedback emails that engage your customers and ask them for their experience with your business, products, and services

Fortunately, most email marketing software now includes templates that you can use to quickly create a unique message in a pre-designed email. Like ActiveSend, an online email marketing tool that comes with professional email templates, easy-to-use design tools, and top-notch deliverability.

Once you’ve decided the template you want, all you have to do is drag and drop content blocks into the template, add photos and copy, and hit the send button. The pre-built templates are also designed to run on any device, so your recipients can access your email on their phone, tablet, or computer without having to worry about content being cut off or sized incorrectly.

You don’t need to have fancy designs on your emails. Email campaigns can be just as powerful using plain text emails and letting your message speak on its own. Each of these templates is sent out automatically using “triggers.” For example, when a customer purchases a product or subscribes to your email, they will receive an automatic thank you or welcome email. All of this is accomplished with minimum effort on your part while also assisting you in developing customer relationships.

4 Examples of Effective Email Marketing Template

Personalization, upselling, re-engagement, customer feedback are the types of emails that most businesses are using. Here are some examples of effective email marketing templates for you to get an idea to run a successful email marketing campaign.

  1. Personalization: Airbnb

From its consumers to its hosts, Airbnb’s entire marketing campaign is built on a strong pillar of trust. Their emails frequently use customer data, such as current city, to personalize emails in a way that strengthens their relationship with them. Airbnb keeps a record of which cities you’ve looked at for available properties and gives you customized suggestions based on your preferences.

The email works because, despite the fact that it is simply a template, key details have been changed to make it exclusive to the reader. Airbnb makes it simple to find the ideal property by simply entering their name and the city they were looking for previously.

  1. Upselling: Dollar Shave Club

If you’ve made a business with a client, now is the time to see if they’re interested in anything else you have to offer. When a customer receives their order confirmation text, Dollar Shave Club politely encourages them to make additional purchases. The business has added related items underneath the customer’s order that they can add to their shopping bag with a single click.

  1. Re-engagement: Dropbox

Not all customers or subscribers on your mailing list are looking forward to receiving your emails. In reality, many customers on businesses’ email lists are disengaging from them on a daily basis, whether due to email exhaustion or simply being too preoccupied with other things in life. The worst-case scenario is that if they unsubscribe from your email list, you potentially lose their business.

To be able to entice them to pay attention once more, use an email re-engagement campaign. The DropBox email has a simple, short yet funny message, “Recently your DropBox has been feeling kind of lonely 🙁 We hope you come back to DropBox!” It’s a friendly reminder to Dropbox users and subscribers who haven’t used the service in a while that it’s still useful and can help them keep their files. 

  1. Customer feedback: CafePod

One of the most effective ways to keep customers satisfied and enhance your products and services is to seek feedback from them. Soliciting feedback through email surveys and pre-built templates is easy and straightforward. Consider sending feedback emails to customers a few days after they’ve received an order or shortly after they’ve spoken with a member of your customer service team.

CafePod included clickable links in their email to answer their question asking for reviews, enabling customers to provide feedback easily without having to write an email.

Getting Started to Your Email Marketing Campaign with ActiveSend

When you hear terms like triggers, automation, sequences, and how to do email marketing campaigns can seem daunting, particularly if you’re short on time and resources. That’s why ActiveSend made it possible to give businesses cost-effective email marketing and email tools to easily connect with their customers. 

You can make beautiful email templates with ActiveSend even if you don’t have coding skills. When you send a message to your clients, you have the choice of when you want to send it. Build connections with your customers by offering promotions, the launch of new services and products, release new information, or just asking for feedback!

How ActiveSend Works

How ActiveSend Works?

ActiveSend is an effective email marketing tool for brands interested in reaching new leads and engaging target audiences. Email marketing with ActiveSend is both affordable and cost-effective, making it a perfect choice for small businesses with minimal marketing budgets to work with. 

It is important to understand how ActiveSend works before you start putting together a plan and developing campaigns.

How does Email Marketing work with ActiveSend?

ActiveSend email marketing is not a complicated process. It will help you figure out how to better connect with your customers in a way that helps them and your business objectives.

  • Personalize and customize your emails

ActiveSend lets you customize and personalize your emails as it is important in establishing trustworthy relationships with your customers. If you make an extra effort to add personal touches and pay attention to specific information, your recipients will appreciate your message more.

  • Save time with different professional email templates

You don’t need to hire a designer as ActiveSend has built-in email editors that are simple and easy to use. You have access to choose free email templates with ActiveSend and customize it to suit your brand. 

  • Select an email design that fits your brand and audience

Good email design can help your email content by making it simple, legible, and organized. You can create your own layout that naturally attracts the reader to your call-to-action that you eventually convert to sales. 

Catch the attention of your recipients with an email design that is both visually pleasing and on-trend.

  • Optimizing your email deliverability

Email deliverability is an important principle for email marketing. ActiveSend ensures that your emails will reach their right places, rather than ending up in the junk or spam folder where emails are unlikely to be read. As business owners planning to run an email campaign, you should know the best practices in email marketing to avoid getting into the spam folder.

In today’s era, there’s a lot of email marketing tools you can choose from. It really depends on your needs and your business’ goals. Be wiser in choosing the right one and best for your company, the one that will surely help your business succeed. Check out and sign up at ActiveSend today and find out why ActiveSend is the best one for you!

Which Email Marketing Tools Suits You

Which Email Marketing Tools Suits You?

Email marketing is among the most powerful ways to spread your message, offer your services, and create a customer relationship. It is a big deal, particularly if you have the responsibility to engage with current customers or new prospects. It is very important to have an email marketing tool in place that will help you manage your lists, communicate, and run your email marketing campaigns effectively.

ActiveSend is an effective online email marketing software that will help businesses put their marketing strategies aligned with great customer experience. ActiveSend allows you to create beautiful emails that will surely engage and attracts a large number of customers. So here are a few reasons why ActiveSend is the best email marketing tool for your business compared to other email marketing tools like MailChimp, Send in Blue, Get Response, and such.

ActiveSend is the Best Email Marketing Tool for You

  • Affordable plans

ActiveSend helps you to deliver high-volume emails every day at very affordable plans. As compared to other email marketing tools, ActiveSend has affordable packages that will surely generate positive results. It offers cheap email marketing packages without compromising the quality of its email marketing services. You can unlock the full potential of your email marketing campaigns with ActiveSend. Send unlimited bulk email marketing with ActiveSend for only $99 every month!

  • Easy to use interface

With ActiveSend’s simple and easy to use interface, you can create engaging messages and send high-volume emails even without technical coding skills. ActiveSend made it possible for every business owner to customize their email marketing campaigns without any hassle. You’ll also have access to tons of professional email templates that will surely attract the attention of your recipients and with top-notch deliverability. 

ActiveSend is also responsive to all screen sizes. It lets you access, create, and send your emails with your smartphones and tablets anytime and anywhere.

  • Generate important data immediately

With ActiveSend you have immediate access to your data reports. This will help you see your insights and performance for you to know what’s working and what is not. Through this, you will be able to come up with stronger email marketing strategies. You can focus on the other important aspects of your business while ActiveSend takes care of your email marketing campaigns. 

Visit and register now with ActiveSend and get the easiest and the most successful email marketing tool your business can have for as low as $23 per month! Start your email marketing campaign with ActiveSend today!

Your Brand Works Better With Email Marketing

Your Brand Works Better With Email Marketing

Email marketing is the most chosen channel for raising visibility and converting prospects. It lets you classify your marketing content, reach, and customize your message to your recipients in a more personal way. 

The total number of emails sent and received on a regular basis has exceeded 269 billion, which is adequate to prove the potential of email marketing. With the right choice of email marketing platform, brands can improve their chances of converting prospects into customers. Here’s how ActiveSend is the best choice to run your email marketing campaign and how it can help you build your brand. 

How Email Marketing with ActiveSend can Help you Build your Brand

  1. Increase your credibility

People prefer to put their choices based on trust. The market is controlled only by the business that has managed to win the trust of the public. The greater number of consumers who know you, your products, and services, the greater the efficiency of your email marketing campaigns.

You will notice that the numbers will rise as your brand gains popularity and credibility.

  1. Improves ROI

If you have a strong brand, the brand name itself will become the biggest draw of all. Remember, a new product from a well-known company also sparks consumer madness.

So take advantage of the benefits that brand loyalty can bring to your email marketing campaign. The better your brand is, the more consumers become aware of it, the greater the number of potential buyers will not only open your emails but will embrace your deal as well.

  1. Helps you stand out

One of the biggest issues that modern marketers face is that there is a similar set of features and about the same level of quality in a large number of offers from competitors. In this case, you’ll only be helped by the brand values on which your company stands.

Stay committed to the brand values you have selected and they will make your products, services, and marketing strategies visible and appreciated.

As a brand, your email marketing campaigns should reflect what you have accomplished and how well you know your business. ActiveSend lets you share helpful ideas, relevant knowledge, and even the content your audience wants. Thereby it will enable you to create authority, which in effect increases the value of your brand.

With ActiveSend you can have access to different email marketing tools at a very affordable price. You don’t need to have coding skills to start your email marketing campaign with ActiveSend. Visit and register to ActiveSend and scale up your business instantly!

Who Needs ActiveSend

Who Needs ActiveSend?

ActiveSend believes email marketing is one of the most successful and effective marketing strategies, where sales and outcomes can be driven. Since the mid-90s email marketing has become a standard for online marketers. Marketers found its importance a few years back, and email campaigns have become an important resource for companies at all levels and sectors.

ActiveSend is a powerful email marketing software that allows you to interact with your audience in an immediate, and cost-effective way. Here are a few reasons why ActiveSend is very important for your business when running an email marketing campaign.

Reasons Why your Business needs ActiveSend

  • Economic and cost-effective

ActiveSend is simple and easy to use, effective, and offers cheap email marketing services. This offers business owners the ability to meet a vast number of customers at a cost of almost nothing per message.

ActiveSend makes this a better option for small business owners on a budget than conventional marketing platforms such as TV and radio. More importantly, the cost savings improve as does the ROI with the proper management of an email list and closer interaction with your recipients.

  • Personalized and customizable

In email marketing, what you are actually doing is categorizing your audience into lists and sending a tailor-made email message to each list that aligns with your reader and can give them something of value.

For developing relationships with your prospects and customers, ActiveSend is important as it gives you the opportunity to talk directly to them at a time that is convenient for them.

  • Action-oriented

As you develop your overall marketing strategy for small businesses or startups, the use of ActiveSend will allow you to see results immediately. That means you’re not only sending out newsletters but also using email automation to trigger your customers.

  • Measurable

In email marketing, there is no guesswork. You can track with ActiveSend who opened your email, which links were clicked on, and how many people were unsubscribed. Buy that you can quickly get a picture of how you run your email marketing campaigns, make changes to improve its effectiveness.Begin with a few easy steps and find out why email marketing is essential for your business. Create a list of your potential subscribers. Use ActiveSend to write beautiful and personalized email messages that are friendly and helpful. Then hit send to see how these little steps take great opportunities for your business!

Effective Email Marketing with ActiveSend

Effective Email Marketing with ActiveSend

ActiveSend is an online email marketing software where you can get great services at very reasonable prices. But what is email marketing?

Email marketing is the act of reaching customers via email with a commercial message attempting to boost sales, through customer engagement and transmitting valuable information. It’s a type of direct marketing widely used in the past to reach large groups of people. Modern email marketing, however, is based on consent, segmentation, and personalization principles.

How do you know if you’re running an email marketing campaign successfully? If your email marketing strategy is working properly? With about 269 billion emails sent every day, there’s plenty of pressure of getting the attention of your target audience. That’s why learning how to do email marketing correctly is very important, so you can reach your target audience and keep them interested.

Why Choose ActiveSend for your Email Marketing Campaign?

ActiveSend helps you create wonderful emails without requiring you to have technical coding skills. It brings an email marketing strategy consistent with the positive experience of the clients. ActiveSend lets you pick a time and date when sending your emails to your customers. It makes customer connections by offering sales, new services, and products, releasing new information, or simply asking for feedback.

  • Affordable

When using ActiveSend you just have to pay for what you send. Your message will hit full engagement with just a little cost and keeping your audience entertained. You can get a cheap email marketing price but you won’t get cheap email marketing services.

  • Full Control

With ActiveSend you are nurturing your target audience with beautiful, helpful, and personalized emails. You can lead them through every stage of the sales funnel while scaling up your business.

  • Detailed Report

With ActiveSend you can get a detailed report of your email marketing campaign performance. Through that data and insights, you can build much stronger marketing strategies. ActiveSend also allows you to focus more on other important aspects of your business while it handles your email marketing.

ActiveSend has a lot of professional email templates in store for you. With its easy to use design email marketing tools and top-notch deliverability, you can reach your target audience at maximum potential. Start your email marketing campaign with ActiveSend and see how your business grows!