Why Subject Lines are Important for Email? People read and open your email when it is interesting. If you do not believe it, take a look at your own inbox. How many unread emails are in it. 100, 200, 500 or more? People are bombarded with i ...
Which is better – Social Media or Email Marketing
Most marketers use social media and email marketing to promote their businesses. Both are powerful, and you can achieve excellent results with any of these, but which is more effective in the long run? Both social media and email marketing ...
Fewer Words, More Email Open Rates
No matter how great your email marketing is, if it doesn’t get opened, it won’t do anything good to your business. If you're doing email marketing and your emails aren't getting opened, you need to address the issue right away. Here are a few quick ...
Why We Should Use Stories in Email
Storytelling has always been an effective method for conveying knowledge while also inciting a strong emotional connection with the audience. Telling a story in an email is a cost-effective email marketing strategy. So, let's discuss how storytellin ...
How To Write Birthday Emails
Sending a birthday email to your customers is a great way to improve customer loyalty and generate revenue. The message typically emphasizes the socially positive event, but it's really intended to boost consumer retention and word-of-mouth marketin ...
How to Structure a Good Email Subject
Email subject lines are probably the most important part of your email. After all, it's the subject line that subscribers see in their inbox that decides whether or not they open your email. If your email subject lines aren't good, your email market ...
Emojis and Symbols in Email Marketing
Emoji is the first digitally created language. They allow people to put emotion into otherwise flat text. Shigetaka Kurita, a Japanese artist, created the first emojis in 1999. As emoji are becoming more and more mainstream, many are increasingly ...
Should We Use Jargon in Email Marketing?
Many people seem to believe that jargon is the scourge of content marketing. There's a purpose for that. When used incorrectly or without concern for your audience, it can detract from the client experience and drive people away from your email cont ...
Increase Email Open Rates With These Tips
Email marketing is said to be the king of the marketing world, with a high return on investment. This is why email marketing technology is used by the majority of companies all over the world. However, the question here is how to make your ...
Always Segmenting Your Email Lists For A Successful Email Marketing
Email marketing is a great way to connect with new leads as well as those who have previously purchased items from your business. However, if you have a high unsubscribe rate, it might mean you're annoying your subscribers with too many or irrelevan ...